BUYING BROADBAND

Broadband is now an essential utility, yet it’s still tricky to buy. Although things have got a lot better in the past few years, there are a few price traps to watch out for.
There are three basic kinds of connection. Leased lines offer guaranteed performance, but start at several hundred pounds a month for relatively low bandwidth For individual users and smaller businesses, the choices are ADSL (asymmetric digital subscriber line), which works over the copper telephone network and accounts for the vast majority of connections, and cable broadband, operated in the UK only by Virgin Media.
There’s a good reason why ADSL adverts quote ‘up to3 a certain number of megabits per second (Mbit/sec): they rely on copper wires that were buried in the ground by Post Office workers around the time our parents got their first Trimphones. No matter how honest the supplier, nobody can tell you for sure what speed you’ll get until they try it.
Each ISP’s website should provide a line checker that estimates the speed that’s likely on your line. You should also be quoted this figure when you sign up. This is helpful, but by no means reliable. That’s not to say your ISP has no control over the speed you’ll see. Thanks to ‘unbundling’, companies can install their own equipment at local
exchanges for different levels of service. That’s why a specialist provider such as Be might offer higher speeds on your line.
It’s frustrating that ‘up to 8Mbit’ or ‘up to 20Mbit’ varies in practice between lines and between ISPs, but that’s the way it is. Ask your chosen supplier what they consider the minimum acceptable speed, and what they’ll do if it isn’t reached. Beyond that, you can only sign up, then check the speeds you’re actually getting over a week or two.
If you’re not happy, Ofcom’s code of practice, which is voluntary but adopted by most reputable ISPs, says they must ‘have a robust process for identifying’ if your slow throughput is due to a fault on their part, a problem with your own wiring, or a lower-than-expected ‘access line speed’, the maximum achievable between you and the exchange. Where line speed is the problem, you should be offered a lower tariff that better reflects the actual speed you can get
Although this remains a grey area, we think you should feel entitled to reject a lower speed even at a lower price; you may prefer to try another supplier or go for cable rather than ADSL. If you’re not satisfied with your speed, say so as early as you can, and put the supplier on notice that if it’s not resolved you reserve the right to cancel the contract.
Cable guys
Virgin Media’s UK cable network is the exception to almost every broadband rule. It’s based on relatively new, privately owned fibre-optic lines, so it’s faster and more consistent. Currently, Virgin users can opt for up to soMbit/sec, and iooMbit is due to roll out in the coming year. That’s four times faster than the best ADSL rates – even BT’s new Infinity network only offers 40Mbit.
While line speeds are much less fickle, there’s still one major issue that affects cable as well as ADSL users: contention. The amount of data you receive depends on how many other lines the ISP’s equipment is trying to squirt data into at the same time. BT’s standard wholesale deals used to be based on either 20:1 or 50:1 contention, but in practice an ADSL ISP controls how many users you’re really competing with for bandwidth, and talking about contention ratios has rather fallen out of fashion.
Nonetheless, it’s a fact that ISPs have to balance the number of customers they take on against the provisioning of their network, and this is true of cable, too. Still, a 50Mbit connection used regularly by MacUser typically performs in the high 30Mbit range, and hits 50Mbit often enough to reassure us that the line speed is up there.
If you can get cable in your street (don’t confuse it with Virgin’s alternative ADSL tariffs, which it calls National Broadband), it’s currently the best way to get really high speeds. However, it’s not cheap, and working out exactly what it’ll cost you is a lesson in purchasing. The 50Mbit ‘XXL’ tariff is advertised at Јi 2.50 per month, but this is just for the first six months; after that it rises to Ј25. You’re locked in for 18 months, so you’re committed to spending Ј375.
That’s not all. You can only get this tariff when you pay Ј12.99 per month for a Virgin phone line. That means you’re committing to a total of Ј609. (Some ADSL deals also depend on you switching your landline to the ISP and paying its line rental fees.) Virgin lets you opt out, but the 50Mbit tariff then goes up to Ј35 a month.
These particular offers were due to end as we went to press, so you’ll need to check what’s changed, but the message is clear: whichever ISP you’re considering, read the small print and work out the total costs before deciding. It’s important to get it right, because once you’ve agreed to a fixed-term contract, as you’ll usually have to, you won’t be able to switch until that contract is up.
This also applies when you renegotiate: to get the savings, you’ll be asked to take a new contract for at least a year. Be prepared for this when you haggle over your tariff and think it over before you say yes.
Ask for less
Once your contract is up, your negotiating position is strong. Don’t be a mug and sit on the deal you started with. In fact, there’s nothing to stop you renegotiating at any time, even if you’re still in contract The provider is under no obligation to improve the deal, but it can’t hurt to ask, especially after a good few months have passed.
If you’re in contract, any aspect of the service that’s changed since you started will give you extra leverage. For example, the small print may say traffic management policies may be varied, but if you’ve been affected by heavier traffic shaping, complain and ask for a price cut or a free upgrade. The same applies if you’ve seen speeds fall over time, which may reflect higher contention. Have your speed check figures ready.
Haggling only works by phone – don’t bother by email or live chat If you’re out of contract, say explicitly that you’re planning to cancel and go to another supplier. This is the trigger for call centre staff to offer you bigger discounts to make you happy
If they can’t, and there’s a better deal elsewhere, switching isn’t too tricky To move from ADSL to cable or vice versa, just cancel the existing service, then arrange the new one, since they’re unrelated. To switch ADSL provider on the same line, you’ll need a MAC (migration authorisation code – nothing to do with Apple, or with the ‘media access control’ address of your network connection, confusingly) from your old supplier to pass on to your new Your ISP has five working days to give you this, once you’ve asked for it
Your new provider won’t necessarily be that quick in setting you up, although most are. It’s worth thinking about making alternative provision, such as 3 G tethering or mifi, to tide you over any gap.



